A note from the founder

Why I’m building Urjio

Why I’m building Urjio

If you’re reading this, I’ve probably reached out to you. Here’s a little about why Urjio matters to me, and where you could come in.

Ajinkya Deshmukh

Ajinkya Deshmukh

Co-founder & CEO, Urjio

Why I care

Why I am passionate about building Urjio

I’ve always been physically active. I started with marathons, moved to triathlons, and have cared about eating well for as long as I can remember. Over the years I’ve seen how much small, consistent choices compound, and how rarely most people get a clear view of their own health until something goes wrong.

I’ve also spent my career building technology products, most recently with AI. Urjio is where those two parts of my life meet: using technology to make preventive health simple, personal and part of everyday life.

I feel fortunate to have learnt alongside some of the brightest minds at institutes like the IITs and IIMs. That gives me an urge to work on something meaningful, something that helps society at large.

Where we are

Early, focused, and learning from a small group

Urjio is bootstrapped and I’m working on it full-time. I’m not announcing it widely yet because I’d rather learn from a few people first and get the product right.

How you can help

I’m looking for conversations with

  • People who want to take their health more seriously and are willing to try an early version and tell me honestly what’s missing.

  • Doctors, nutritionists, coaches and physiotherapists who see what prevention looks like in practice.

  • Anyone who has built or scaled a consumer health product and is open to sharing what they learned.

  • Investors passionate about solving problems in the preventive health space using technology.

If that’s you, or you know someone, I’d love 20 minutes of your time.

Thank you for reading. Let's Connect.

Ajinkya

A more informed way to care for yourself.

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